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Looking ahead at trends in CRM in 2018

May 3 2018

freshidea - Fotolia News Writer, Business Applications With AI infiltrating the market this past year, what trends in CRM should vendors, users and third-party application providers expect? More AI

CRM is a expression that refers to practices, techniques and technologies that organizations use to manage and evaluate client interactions and knowledge during the consumer lifecycle, with the goal of improving business relationships with buyers, helping in buyer retention and driving product sales growth. CRM programs are designed to compile information on customers across distinct channels, which could include the firm's web site, telephone, live chat, direct mail, advertising materials and social media. CRM methods can also give workers comprehensive info on customers' personal data, buy historical past, acquiring preferences and worries.

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